However, the luxury profit model is still sensitive and fragile, self-built channel costs are high. It is reported that Cartier is the only one in the retail and wholesale markets at the same time fighting the luxury brand. In the Chinese market, Cartier’s business, retail accounted for 65%, wholesale 35%.
Unified vision, set the symbol
Unified vision, the purpose of establishing a symbol is to highlight the inherent concept of the brand, and the formation of a unique visual Cartier love bracelet replica style, the establishment of a distinctive image. Cartier mainly from two aspects, one color vision, the second is the brand symbol. A special color belonging to the brand, both to reflect the spirit of the brand connotation, but also to reflect the high-end image, such as Cartier’s wine red, Tiffany’s light blue. A long time, the brand set the color will become the brand’s memory vision. In addition, the symbols can help the brand to create a unique image, such as Cartier cheetah, LV combination, Burbrry’s box. Domestic jewelry brand in addition to the name and logo, almost no other elements are unified, the name and logo is also a lack of modern, international elements, the lack of brand grade can improve the visual, more lack of strong identification symbols.
- Sponsored luxury tour, high-end forum meeting
Do the tour, is the best way to showcase the strength of high-end products, but also an effective means of promotion. in
Tour, often able to complete large sales, you can also establish a brand image. Through the sponsor can easily find the target market segments, but also the most likely to spread the brand voice means. Cartier not only often sponsors high-end luxury goods exhibition, and every year in the world’s major cities in turn held the “Cartier Art Treasures Exhibition”, show Cartier collection of classic handed down works. Through this form, Cartier not only to show the world its brilliant legendary process, but also lead us to explore the deep art of Cartier behind the deep art world.
- leveraging the arts, interactive public relations, spread the brand
Buying the top jewelry brand is not because of the value of jewelry itself, but because the spirit of the brand to provide a sense of satisfaction, this satisfaction can not be quantified, and modern art to bring people’s feelings are consistent. Today, many brands are to sponsor art exhibition as one of the marketing tools, it is Cartier to create this precedent. In 1984, he founded the Cartier Foundation, which is dedicated to the creation of original modern art works on a global scale, to support the creation, exchange and display of modern artists, and to highlight Cartier’s innovative spirit and dedication to art. To the Replica Cartier jewelry extreme.
- Club marketing to enhance loyalty and preferences, increase duplication of purchase and word of mouth recommendations
Western countries stressed that “class class”, China also has “things together, people to group points” argument. There are also circles in the high-end group, which embodies the common forms of life, needs, and the way in which they tend to enhance the influence of this class and circle through the club.
The Cartier Club shows the image through the Cartier Art Magazine, while adding loyalty through the reputation of the club, Cartier welcomes the public to join the members, because everyone is the future of possible customers, interactive way to complete the one-on-one marketing. Cartier club marketing purpose is not only repeat the purchase, more to enhance in the class and circle within the word of mouth. Facts have proved that high-end brands have a fixed purchase of the crowd, they decided the brand evaluation system, is the opinion leader, but also public relations object.
- into the social welfare activities, reflect the sense of responsibility
China’s traditional concept of advocacy “rich and economic world”, luxury brands should assume the role of social citizens, and actively contribute to social welfare undertakings. From another perspective, high-end luxury Cartier love ring replica brands have been regarded as a waste, luxury and destruction of the environment was questioned by the public, to change this awareness, many luxury brands will be public welfare activities and participation in public welfare as an important brand strategy , Both to change the views of everyone, but also the courage to assume the image of social responsibility, more conducive to win the public’s favor. By www.ourlovestores.com