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as these royal Cartier love bracelet replica suppliers

In fact, the Cartier business really booming up, swept the royal family and the nobility of Paris was from the Napoleon young cousin – Mathilde princess’s favor began. Later, the Prince of Wales, the Crown Prince of England, ordered 27 coronal headdresses from Cartier and wore the ceremony he was crowned for Edward VII. Two years later, Edward VII gave the Cartier royal appointment. Since then, Cartier has gradually been Spain, Portugal, Russia, Belgium, Egypt and other royal chamber of the appointment, as these royal Cartier love bracelet replica suppliers.

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These stories with the royal family, celebrities, not only to Cartier brought business development, but also to Cartier’s brand value greatly improved, premium capacity continues to increase.

Of course, in addition to the story behind these brands, the Cartier each product also has its own story behind.

Cartier’s classic, such as “Tank watch series”, is to commemorate the war tanks in the design of the soldiers, the first sale in 1919, its simple shape is still sought after by the fashion industry. 2012 Cartier launched the new Tank Anglaise series to write Tank legend. In 1924, Cartier for the famous poet Jean Cocteau designed a unique and profound charm of the Cartier three ring ring … …

But Cartier will not specifically for a country or region of the consumer group design products. Because they think that customers know that Cartier is an international brand, if simply for a region of consumer design products, will affect the brand image. But this idea does not prevent Cartier in the design of products from the local culture to get inspiration.

In 2003, Cartier launched the “Dragon Kiss” jewelry series, its creative inspiration all from the traditional Chinese culture and art, the daily life of some of the most simple things such as wishful knot, wind chimes, buckle lock and the classic “dragon” Modeling interpretation of a symbol of happiness and auspicious, successful and permanent jewelry treasures.

Spread the story

For luxury goods, brand history, brand spirit is more important than the product itself. Therefore, the luxury marketing need to choose a good communication channels, with the right way to pass the spirit of the brand to the target group to go.

Customers in the enjoyment of Cartier to bring the quality of life and taste at the same time, how to let them understand the story behind the brand and cultural heritage, is very important. Thus, consumers can further experience such as Cartier has a history of 160 years of the brand for their artistic experience.

For small customers as the target customers of luxury goods, and can not be built through a wide range of channels to improve the rate of meeting with consumers, so as to achieve the purpose of communication brand. Even if it has entered China for 20 years of Cartier, so far there are 42 boutiques – although this figure in the luxury brand has been less, but relative to the distribution of consumer products occupied by consumers, it is Trivial. In fact, Cartier’s most important form of communication, or through the tour and for VIP customers held a variety of new releases and other activities to carry out.

In May 2004, Cartier held the “Cartier Art Exhibition” at the Shanghai Museum. The exhibition includes Cartier’s treasures designed by the Duchess of Windsor, including her favorite sapphire-style brooch in legendary historical figures in the 1930s and 1960s, and in 1928 the largest diamond in the history of global jewelry created by Indian patriarch Patiala Necklace, as well as the British King George V ordered the top of the crown and so on. In the same year, Cartier’s parent company Richemont held a “Watch Wonder” exhibition at Beijing Temple. In September 2009, Cartier held the ” Cartier love ring replica Art Exhibition” at the Palace Hall in Beijing Palace Museum, which came to China again following the 2004 exhibition in Shanghai.

Cartier in China’s many exhibitions, it is worth mentioning that the end of January 2007 the end of lasted more than three months of Cartier “Tank prominent family” watch tour exhibition, which is Cartier so far in China, the largest time Tour. The roving exhibition through the eighteen cities, including not only first-tier cities, but also includes Dalian, Wenzhou, Anshan such a second and third tier cities.

Some people may be questioned, how could there be so many items with good watches appear in the auction market?

Economic Observer reporter to call Cartier China and its affiliated Swiss Richemont Group. On the Cartier can appreciate or depreciate the topic, they do not want to talk about. “As for the price of the auction house, you should ask them.” Cartier Beijing public relations officer Li Bo Yu said.

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Some people may be questioned, how could there be so many items with good watches appear in the auction market? In the “cousin”, “table tert” era, even if the auction house needs to protect the privacy of buyers and sellers, the outside world is not difficult to infer some of the source of the auction. From the news reports can also be seen, Cartier so well-known and representative of the watch brand almost become the flagship product of the corruption market. Cartier love bracelet replica, general manager of Beijing Imperial Art Exchange Center, said in an interview: “Many companies and individuals in order to get through the relationship to buy high-level watches as gifts, such transactions are now more and more, accounting for about 1/3 of the entire market. We can not only in the auction site to see a lot of gift sellers, privately encountered more entrusted. “In this regard, Cartier because of its both noble and popular brand image is particularly prominent, called the king of the second table market, whether it is Two watch the number of market delivery, or the auction price and the original price between the huge spread, are highlighted in the other watches.

It should be noted that they do not look like second-hand goods, most of them are more than Jiucheng new, not only with the original table box and certificate, and even most of the watch models have not torn off the plastic. In this regard, Huang Minghui said that now collected many modern watches, the product phase is very new, some even new, but based on the auction is the premise of the secondary market, even if the new, can only be said that Jiucheng new. “In fact, most of the original is not moving the new table.” I wish the rain to try to wear the Tank and Baignoire series, not only will not be like in the store, try not to buy after the clerk will be blind – Try to go back after all need to go back. She was more fortunate that he had no impulse to go to the store to buy the table.

Finally, I wish the rain to 56,000 yuan price to buy a piece of Cartier store price of 245,000 yuan Cartier Roadster series, 18K white gold dial, set with 37 gems. Heartily kind of rain excitement has been lamented, “like the shop to the physical store to empty the same, if everyone is no longer confused by Cartier’s advertising, know the secret of the watch, know the auction house Of the discount, who will go to Cartier store to buy a table?

In fact, not just Cartier, in the auction house can also see a lot of other brands of watches. The common thing between them is that the vast majority of watches, as long as the non-antique series, almost all such a huge devaluation phenomenon. “Watch the watch appreciation, this is an empty talk. No matter what the watch brand, as long as the modern watch, because the stock is huge, do not have the appreciation may be.” Watch collector Chen Yang said.

As the parents say “wolf” story, for the children planted honest seeds, and now businesses are willing to use the story to spread their claims, the brand’s roots are rooted in the hearts of consumers. Story easy to remember, easy to spread, the story close to human nature, more to give the Cartier love ring replica product emotional and vitality. In this product a high degree of homogenization of the era, the story is to establish a brand personality weapon.

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A world famous luxury brand known as the emperor’s jeweler and jeweler’s emperor, has been weaving his story for more than 160 years and has spread it in various ways. So, if some people think that more than 160 years, Cartier are operating jewelry, watches and other luxury goods, it is wrong, because in addition to these, more importantly, Cartier has also been operating their own stories.

Dig the story

Since its inception in 1847, Cartier has been with the world’s royal nobility and celebrities maintained a closely related contact and close contacts. For ordinary people, the royal family and celebrities of the life of the mysterious, it is desirable. So, Cartier every customer has become its free spokesperson, which is Cartier brand story is an important source.

No matter what channel you know Cartier, will hear such a story: December 1936, to succeed less than a year of the British King Edward VIII to divorce twice and the United States civilians woman Mrs. Simpson married, decided to abdicate. Edward VIII’s brother George VI after the throne, awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor instructed Cartier to design four jewelry for the Duchess of Windsor, namely “cheetah” brooch, “BIB” necklace, “tiger” long-handled glasses and “duck head” brooch.

Because of its beautiful, moving story, and “Cartier first animal modeling jewelry” status, “cheetah” brooch has almost become Cartier’s iconic products, and thus let Cartier’s “cheetah” series of products much later Love. FromĀ www.ourlovestores.com