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The world famous jewelry brand Cartier love bracelet replica invited a group of media people to Geneva and Paris

Which one of the emperors of the last day who ordered what jewelry, with how much to drink the number of rubies, Cartier archives are recorded in the crystal clear.

Not long ago, the world famous jewelry brand Cartier love bracelet replica invited a group of media people to Geneva and Paris, close contact with the Cartier housekeeping baby. This is the most meaningful and rewarding business promotion that I attended.

First of all, the priceless jewelry is hidden in a particularly humble inside the building, there is a very common underground cafes, into the floor, like a cage like the old European elevator, we are more than a dozen people, plus TV Shooting equipment, had to install lots in batches.

After sitting down, Cartier’s heritage director to give us a speech, very brief, mainly means that the design of jewelry and technology development is closely linked with the changes in European society. He gave me an example:

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Before the nineteenth century, most of the Cartier nail bracelet replica diamonds were set on silver, because silver was more able to make diamonds than gold. But silver is easy to turn black, which is not a problem before the nineteenth century, because there was no light at that time, and the jewels were bright. But Europe has a light, we suddenly found that the big carat next to the vague look good. So, Cartier invented platinum with diamonds. Another advantage of platinum diamonds is that platinum is harder than silver, which makes jewelry more personal, more flexible, with very little platinum can be achieved with a lot of silver effect.

The most surprising thing is the Cartier archives, in the thick leather cover financial file, remember very clearly, which emperor which day for what beauty book jewelry, how much drilling, how many rubies, how many two platinum, At a glance, and some next to the Cartier love ring replica painting, I was thinking, Cartier’s accounting is not easy, have to be able to draw jewelry?

In addition to this record, all the advanced custom jewelry design drawings are archived, in the absence of pictures of the times, there are gypsum mold and glass reversal film. The protection of these records is a very kind old lady, she carefully show us all her baby. By www.ourlovestores.com

the formation of a unique visual Cartier love bracelet replica style

However, the luxury profit model is still sensitive and fragile, self-built channel costs are high. It is reported that Cartier is the only one in the retail and wholesale markets at the same time fighting the luxury brand. In the Chinese market, Cartier’s business, retail accounted for 65%, wholesale 35%.

promotional strategy

Unified vision, set the symbol

Unified vision, the purpose of establishing a symbol is to highlight the inherent concept of the brand, and the formation of a unique visual Cartier love bracelet replica style, the establishment of a distinctive image. Cartier mainly from two aspects, one color vision, the second is the brand symbol. A special color belonging to the brand, both to reflect the spirit of the brand connotation, but also to reflect the high-end image, such as Cartier’s wine red, Tiffany’s light blue. A long time, the brand set the color will become the brand’s memory vision. In addition, the symbols can help the brand to create a unique image, such as Cartier cheetah, LV combination, Burbrry’s box. Domestic jewelry brand in addition to the name and logo, almost no other elements are unified, the name and logo is also a lack of modern, international elements, the lack of brand grade can improve the visual, more lack of strong identification symbols.

  1. Sponsored luxury tour, high-end forum meeting

Do the tour, is the best way to showcase the strength of high-end products, but also an effective means of promotion. in

Tour, often able to complete large sales, you can also establish a brand image. Through the sponsor can easily find the target market segments, but also the most likely to spread the brand voice means. Cartier not only often sponsors high-end luxury goods exhibition, and every year in the world’s major cities in turn held the “Cartier Art Treasures Exhibition”, show Cartier collection of classic handed down works. Through this form, Cartier not only to show the world its brilliant legendary process, but also lead us to explore the deep art of Cartier behind the deep art world.

  1. leveraging the arts, interactive public relations, spread the brand

Buying the top jewelry brand is not because of the value of jewelry itself, but because the spirit of the brand to provide a sense of satisfaction, this satisfaction can not be quantified, and modern art to bring people’s feelings are consistent. Today, many brands are to sponsor art exhibition as one of the marketing tools, it is Cartier to create this precedent. In 1984, he founded the Cartier Foundation, which is dedicated to the creation of original modern art works on a global scale, to support the creation, exchange and display of modern artists, and to highlight Cartier’s innovative spirit and dedication to art. To the Replica Cartier jewelry extreme.

  1. Club marketing to enhance loyalty and preferences, increase duplication of purchase and word of mouth recommendations

Western countries stressed that “class class”, China also has “things together, people to group points” argument. There are also circles in the high-end group, which embodies the common forms of life, needs, and the way in which they tend to enhance the influence of this class and circle through the club.

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The Cartier Club shows the image through the Cartier Art Magazine, while adding loyalty through the reputation of the club, Cartier welcomes the public to join the members, because everyone is the future of possible customers, interactive way to complete the one-on-one marketing. Cartier club marketing purpose is not only repeat the purchase, more to enhance in the class and circle within the word of mouth. Facts have proved that high-end brands have a fixed purchase of the crowd, they decided the brand evaluation system, is the opinion leader, but also public relations object.

  1. into the social welfare activities, reflect the sense of responsibility

China’s traditional concept of advocacy “rich and economic world”, luxury brands should assume the role of social citizens, and actively contribute to social welfare undertakings. From another perspective, high-end luxury Cartier love ring replica brands have been regarded as a waste, luxury and destruction of the environment was questioned by the public, to change this awareness, many luxury brands will be public welfare activities and participation in public welfare as an important brand strategy , Both to change the views of everyone, but also the courage to assume the image of social responsibility, more conducive to win the public’s favor. By www.ourlovestores.com

Cartier first with innovative Cartier love bracelet replica color gemstone ornaments sound noise Royal Court

The price strategy

A long history of the brand. Brand history is an important asset of the brand, to bring the brand trust and rich association. 160 years of history, given the unique cultural connotation of Cartier, for the magnificent matchless, talented jewelry, watch the history of writing a brilliant chapter, the light can not be persuaded.

The birthplace of luxury goods. Heroes can not ask the source, but depends on the origin of luxury. Paris, France, London, London is the place to produce luxury goods, as long as a reference to these cities, there will be a rich origin of association. Cartier from Paris, France, has a natural advantage.

  1. royal descent. Cartier’s royal descent made it a symbol of the upper class and became a special symbol of distinction between wealthy and populace. Cartier first with innovative Cartier love bracelet replica color gemstone ornaments sound noise Royal Court, deeply won by Napoleon III; King Edward VII had appointed him to produce the crown for the coronation of 27, and reputation as “jeweler’s emperor, emperor’s jeweler “; European multinational royal family also issued a letter of appointment to him.
  2. Constantly innovative brand spirit. Innovation is the brand in the minds of consumers to maintain vitality and freshness of the source, the brand’s history is also a constant history of innovation. Cartier in the field of product design and innovation has been at the forefront, leading the trend of contemporary art and fashion.
  3. Unique design inspiration, quality and workmanship. Jewelry design requires classic aesthetics, but also with the contemporary spirit of interpretation, in order to more contemporary, and thus be accepted. The long history of Cartier has had a number of important design topics, including “series of theme creation”, “to reproduce the fine art of fine jewelry,” and so on, these traditional design concept of far-reaching impact on Cartier. In the smooth lines, bright colors, Cartier interpretation of the true meaning of the United States – the United States is simple but not complicated, lies in harmony rather than conflict.

In addition to these rugged, proven reasons to support its high price, all the details – the location of the store, the Replica Cartier jewelry store design, display, service staff attitude, product quality, print quality … Continue to enrich, interpretation, and strengthen the Cartier luxury brand high reason, and to consumers in the Cartier brand constantly look at, continue to understand and experience the formation of a strong preference, and ultimately constitute the brand of Cartier faith.

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3, channel strategy

For the current Cartier, it is still in the building of the visibility stage, so that the brand associated with consumers. “In the second-tier cities, our popularity and 18 years ago in the first-tier cities almost, our task is to train customers, the first-tier cities in the success of the model copied to the second and third tier cities .5 years ago in Beijing, Shanghai, Jewelry introduced to the exhibition, which has tens of millions of dollars or even up to 70 million yuan diamond ring.Through the complete product line, we can put every level of consumer training, but also let consumers know Cartier there are more high-end Products. ” Cartier love ring replica said.

Some people may be questioned, how could there be so many items with good watches appear in the auction market?

Economic Observer reporter to call Cartier China and its affiliated Swiss Richemont Group. On the Cartier can appreciate or depreciate the topic, they do not want to talk about. “As for the price of the auction house, you should ask them.” Cartier Beijing public relations officer Li Bo Yu said.

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Some people may be questioned, how could there be so many items with good watches appear in the auction market? In the “cousin”, “table tert” era, even if the auction house needs to protect the privacy of buyers and sellers, the outside world is not difficult to infer some of the source of the auction. From the news reports can also be seen, Cartier so well-known and representative of the watch brand almost become the flagship product of the corruption market. Cartier love bracelet replica, general manager of Beijing Imperial Art Exchange Center, said in an interview: “Many companies and individuals in order to get through the relationship to buy high-level watches as gifts, such transactions are now more and more, accounting for about 1/3 of the entire market. We can not only in the auction site to see a lot of gift sellers, privately encountered more entrusted. “In this regard, Cartier because of its both noble and popular brand image is particularly prominent, called the king of the second table market, whether it is Two watch the number of market delivery, or the auction price and the original price between the huge spread, are highlighted in the other watches.

It should be noted that they do not look like second-hand goods, most of them are more than Jiucheng new, not only with the original table box and certificate, and even most of the watch models have not torn off the plastic. In this regard, Huang Minghui said that now collected many modern watches, the product phase is very new, some even new, but based on the auction is the premise of the secondary market, even if the new, can only be said that Jiucheng new. “In fact, most of the original is not moving the new table.” I wish the rain to try to wear the Tank and Baignoire series, not only will not be like in the store, try not to buy after the clerk will be blind – Try to go back after all need to go back. She was more fortunate that he had no impulse to go to the store to buy the table.

Finally, I wish the rain to 56,000 yuan price to buy a piece of Cartier store price of 245,000 yuan Cartier Roadster series, 18K white gold dial, set with 37 gems. Heartily kind of rain excitement has been lamented, “like the shop to the physical store to empty the same, if everyone is no longer confused by Cartier’s advertising, know the secret of the watch, know the auction house Of the discount, who will go to Cartier store to buy a table?

In fact, not just Cartier, in the auction house can also see a lot of other brands of watches. The common thing between them is that the vast majority of watches, as long as the non-antique series, almost all such a huge devaluation phenomenon. “Watch the watch appreciation, this is an empty talk. No matter what the watch brand, as long as the modern watch, because the stock is huge, do not have the appreciation may be.” Watch collector Chen Yang said.

As the parents say “wolf” story, for the children planted honest seeds, and now businesses are willing to use the story to spread their claims, the brand’s roots are rooted in the hearts of consumers. Story easy to remember, easy to spread, the story close to human nature, more to give the Cartier love ring replica product emotional and vitality. In this product a high degree of homogenization of the era, the story is to establish a brand personality weapon.

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A world famous luxury brand known as the emperor’s jeweler and jeweler’s emperor, has been weaving his story for more than 160 years and has spread it in various ways. So, if some people think that more than 160 years, Cartier are operating jewelry, watches and other luxury goods, it is wrong, because in addition to these, more importantly, Cartier has also been operating their own stories.

Dig the story

Since its inception in 1847, Cartier has been with the world’s royal nobility and celebrities maintained a closely related contact and close contacts. For ordinary people, the royal family and celebrities of the life of the mysterious, it is desirable. So, Cartier every customer has become its free spokesperson, which is Cartier brand story is an important source.

No matter what channel you know Cartier, will hear such a story: December 1936, to succeed less than a year of the British King Edward VIII to divorce twice and the United States civilians woman Mrs. Simpson married, decided to abdicate. Edward VIII’s brother George VI after the throne, awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor instructed Cartier to design four jewelry for the Duchess of Windsor, namely “cheetah” brooch, “BIB” necklace, “tiger” long-handled glasses and “duck head” brooch.

Because of its beautiful, moving story, and “Cartier first animal modeling jewelry” status, “cheetah” brooch has almost become Cartier’s iconic products, and thus let Cartier’s “cheetah” series of products much later Love. From www.ourlovestores.com

Is considered the European royal family aristocratic brand of Cartier jewelry whether the appreciation?

There is such a news. “Breguet Museum in May 14, 2017 Christie’s Geneva auction to 433.9 million and 254.7 million Swiss francs were sold in 1814 and 1827 were sold separately Pocket watch the price of the two tables is 5000 and 7500 francs, two hundred years in the past value-added 868 and 340 times, and in the May 13, also in Geneva, Antiquorum auction house, Jaeger-LeCoultre family of a 1947 annual output of red paint fine steel Reverso flip watch to shoot 50,000 Swiss francs, higher than the valuation 8000-12000 four times as much.

Chasing astronomical is the nature of the media. But most of the reports did not tell the reader, the brand will not tell consumers, such a high price in the watch auction system only a very small part.

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China Jiade watches general manager Cartier love bracelet replica and Hong Kong Sotheby’s watches and clocks, deputy director and senior expert Chen Kaijia told the Economic Observer reporter, “in a watch special auction, the number of modern watch accounted for the majority of Su Fu Than the figure is Bacheng, Guardian’s number is more than 50%. Price is often appear in the antique table or special classic limited edition, and the conventional modern watch has nothing to do. “Chen Kaijia said,” Overall, only have a certain culture And the history of the table only appreciation of the potential and space. “Of course, only the potential and space only, does not mean inevitable.

“We are starting from the four percent of the price,” he said. “The price is mostly between 30% and 50% of the store price, and only the most popular models will reach 65%.” The specific valuation according to different brands, different pieces of the division, the simpler function, the lower the valuation, such as Cartier simple chronograph function models, even if there are diamonds, we will lower some. Take Hong Kong Sotheby’s May 28 has just held an auction, we have a Cartier ladies watch, diamond, style is very new, the product is very good, our valuation is the store price of 30%. Why? Watch the auction is different from the works of art, It is very transparent market, the transaction price and the valuation is not too much difference. Only a few limited edition and antique table will rush to high prices. “In many auction industry view, watch valuation, transaction price transparent, because buyers can Many open channels to obtain standard information, such as brand stores, second-hand table line and pawn line. As long as careful collection, the various sections in the various sales channels of inventory, price, product phase (factory year, whether the original box box certificate, etc.) are basically clear, so the valuation of the store into three into four percent, is the auction house Quotes. If beyond this price, will lose competitiveness. In fact, even if the auction price is only the store price of 1/3, the phenomenon of flow also occupied the majority. Flow and the public do not understand the auction market, that the auction on behalf of the constant placards, price increases, but also a relationship.

In the Guardian auction official website, clearly record the auction of each table. Including Cartier Love Collection series, Divan series and other stores priced at about 20 million dollars in the auction line of the valuation are only about 50,000 yuan, but also most of the show “not a deal” state. There is a Cartier Panthere series, 18k gold, diamond-studded bezel, crown a diamond decoration, the price of 34,500 yuan, and this table in the Cartier store price of 207,000 yuan.

Cartier love ring replica

Reality and the words of the experts so that Liu Xin and wish the rain coincidentally that they have been Cartier advertising and brand image misleading. I wish to celebrate my luck than Cartier love ring replica, Li Yaqi and others lucky, did not buy a table in the Cartier store. The nature of the calm rain even waiting for the opportunity to cut prices of the auction house, “since so many almost new Cartier watches are auctioned in the auction, it will continue to cut prices?

Huang Minghui frankly, do not know where the outside is from the impression that the table is to buy the investment and appreciation. In his view, this is a bit ridiculous. “Watches and cars, the vast majority of a devaluation from a buy. Just write your name, even if the day did not wear, one kilometer did not open, so you want to sell, it becomes secondhand.” Huang Minghui said, only Those who have been discontinued antique table, only with the appreciation of the conditions. Senior watch collector Chen Yang also said that ordinary and normal watch how could the appreciation? The market so much inventory, things rare is the most basic business rules. Chen Yang possession of about 150 watches, mostly antique table or limited edition. “One or two hundred thousand watches are too common, far from the appreciation of the collection level.” By www.ourlovestores.com