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And then around the different Cartier love ring replica platforms to promote the operation of the brand

Threat analysis

(1) Despite the recent market is still good, the development prospects of the luxury market is all over gloom. For this industry can maintain the 2010 and 2011 when the excellent growth rate, the market doubts sound more and more. Europe is the second largest market in Richemont, and is now on the brink of Cartier love bracelet replica recession. There is also concern about the slowdown in China’s largest consumer area, the largest market in the Asia-Pacific region.

  1. STP strategy analysis

STP strategy analysis (Segmentation, Targeting, and Positioning) was originally used for product marketing activities, and later expanded to include the luxury goods industry, including many areas. STP Wei strategy is the luxury company’s overall marketing activities, an important part of the customer is like the luxury goods company provides special positioning. Luxury goods companies have also experienced the dissemination of positioning, product positioning, and then to the combination of marketing elements positioning process. For many luxury companies that do not have a differentiated strategy, the simple conceptualization of positioning is an important reason

one. Therefore, the luxury companies need to address the choice of positioning and how to achieve the positioning of the problem. Luxury market positioning strategy is very important, the market is unclear or lack of viability will make luxury Fake Cartier love bracelet store business into chaos, thus affecting its market performance. STP procedures include market segmentation, target market identification, and targeting.


1, market segmentation

According to Ernst & Young’s recently released “Women’s Consumerism in China” report, it is expected that by 2015, the purchasing power of independent or married young women will increase from $ 180 billion in 2005 to $ 260 billion. Chinese women consumers have become a consumer group can not be ignored. Women have a strong voice in terms of consumption, and 78% of married women are responsible for making decisions about household expenses and buying clothing. In the purchase of houses, cars and other commodities, 23% of married women said they can make an independent purchase decision. The remaining 77% of women will discuss with their spouses to make a decision, but their personal preferences will still have a significant impact on the final decision.

For Cartier jewelry, watch luxury brand, its core consumer groups are women. however,

Women’s business is not always so good to do, before they are price-oriented, and now more eager to cost-effective balance, the requirements of the manufacturers more stringent.

2, the target market to determine

“Cartier is one of the earlier luxury brands in the second-tier cities, we pay great attention to second-tier and third-tier markets, these places is not easy to develop, in the channel construction, brand education, etc. always need additional investment, but all hard Are worth it because the potential of these markets is immeasurable. ”

Market sinking, the brand’s tentacles into the second and third tier cities is one of Cartier’s strategic focus today.

3, market positioning

As the top jewelry brand, Cartier into China at the beginning, to take a different brand strategy. Cartier’s communication activities, always adhere to the concept of integrated marketing communication. All marketing communication activities must be around the “jeweler’s emperor, the emperor’s jeweler” theme appeal to carry out, and product positioning highly consistent. And then around the different Cartier love ring replica platforms to promote the operation of the brand.

Fifth, marketing strategy

1, product strategy

Design and innovation is Cartier centuries-old soul, is the brand continue to be concerned about the reasons for the world, but also Cartier brand image of the magic of timeless.

(1) inspiration: travel from the world

Cartier’s strength is to retain the essence of contemporary tradition, through simple and neat lines, add a modern style. From the 20th century, Cartier from Egypt, Persia, the Far East and Russia, some of the style into a more geometric and abstract design. In 1906, they began to use the rich colors and some new materials, such as onyx, coral, etc. to the design, and the formation of a new style. This style in 1925 held in Paris, the international exhibition of modern decoration and arts and crafts, was known as “Art Deco” (ArtDeco) name, and from the world famous.

(2) design: gather talent can be

Cartier gathered a group of talented designers, which is undoubtedly the best Dusu. In the “decorative arts” later, she let the puma become a popular commodity, called Cartier trademark. She has always been willing to try new ideas, under her leadership, Cartier successfully launched a series of inventions in the field of modern jewelry accessories cut a striking figure. In 1942, Cartier’s designers in Paris Vancouver Park, the zoo to find inspiration. During this period, Cartier in the original puma, zebra and tortoiseshell and other decorative elements, adding more plants and Asian culture theme, such as dragon and fire beast used to decorate the clock, brooches and pendants, then cited the Germanic and Symbolic Elements in Far East ‘s Mythology.

(3) innovation: the treasures of art

In innovation, Cartier often to the world shocked. Cartier has been designed for the Queen Elizabeth of Belgium to the royal laurel as the theme of the scroll of the crown, for the Indian national gods Singh jazz making the famous “dream jewelry” necklace. In addition, for Cartier, “story” is also an important product appeal method. Whether it is Cartier’s first animal modeling “cheetah” brooch behind the Duke of Windsor love story, or to commemorate the “war” tanks designed and designed “Tank watch Replica Cartier jewelry series”, Cartier each product has a Own beautiful story. And the French famous poet Jean Cocteau (JeanCocteau) related to the three-ring ring and in the promises affectionate “because of love, choose a life, a moment, choose to forgive, pay, accept, choose to wait” love series, More Cartier won the most extensive fans.

Some people may be questioned, how could there be so many items with good watches appear in the auction market?

Economic Observer reporter to call Cartier China and its affiliated Swiss Richemont Group. On the Cartier can appreciate or depreciate the topic, they do not want to talk about. “As for the price of the auction house, you should ask them.” Cartier Beijing public relations officer Li Bo Yu said.


Some people may be questioned, how could there be so many items with good watches appear in the auction market? In the “cousin”, “table tert” era, even if the auction house needs to protect the privacy of buyers and sellers, the outside world is not difficult to infer some of the source of the auction. From the news reports can also be seen, Cartier so well-known and representative of the watch brand almost become the flagship product of the corruption market. Cartier love bracelet replica, general manager of Beijing Imperial Art Exchange Center, said in an interview: “Many companies and individuals in order to get through the relationship to buy high-level watches as gifts, such transactions are now more and more, accounting for about 1/3 of the entire market. We can not only in the auction site to see a lot of gift sellers, privately encountered more entrusted. “In this regard, Cartier because of its both noble and popular brand image is particularly prominent, called the king of the second table market, whether it is Two watch the number of market delivery, or the auction price and the original price between the huge spread, are highlighted in the other watches.

It should be noted that they do not look like second-hand goods, most of them are more than Jiucheng new, not only with the original table box and certificate, and even most of the watch models have not torn off the plastic. In this regard, Huang Minghui said that now collected many modern watches, the product phase is very new, some even new, but based on the auction is the premise of the secondary market, even if the new, can only be said that Jiucheng new. “In fact, most of the original is not moving the new table.” I wish the rain to try to wear the Tank and Baignoire series, not only will not be like in the store, try not to buy after the clerk will be blind – Try to go back after all need to go back. She was more fortunate that he had no impulse to go to the store to buy the table.

Finally, I wish the rain to 56,000 yuan price to buy a piece of Cartier store price of 245,000 yuan Cartier Roadster series, 18K white gold dial, set with 37 gems. Heartily kind of rain excitement has been lamented, “like the shop to the physical store to empty the same, if everyone is no longer confused by Cartier’s advertising, know the secret of the watch, know the auction house Of the discount, who will go to Cartier store to buy a table?

In fact, not just Cartier, in the auction house can also see a lot of other brands of watches. The common thing between them is that the vast majority of watches, as long as the non-antique series, almost all such a huge devaluation phenomenon. “Watch the watch appreciation, this is an empty talk. No matter what the watch brand, as long as the modern watch, because the stock is huge, do not have the appreciation may be.” Watch collector Chen Yang said.

As the parents say “wolf” story, for the children planted honest seeds, and now businesses are willing to use the story to spread their claims, the brand’s roots are rooted in the hearts of consumers. Story easy to remember, easy to spread, the story close to human nature, more to give the Cartier love ring replica product emotional and vitality. In this product a high degree of homogenization of the era, the story is to establish a brand personality weapon.


A world famous luxury brand known as the emperor’s jeweler and jeweler’s emperor, has been weaving his story for more than 160 years and has spread it in various ways. So, if some people think that more than 160 years, Cartier are operating jewelry, watches and other luxury goods, it is wrong, because in addition to these, more importantly, Cartier has also been operating their own stories.

Dig the story

Since its inception in 1847, Cartier has been with the world’s royal nobility and celebrities maintained a closely related contact and close contacts. For ordinary people, the royal family and celebrities of the life of the mysterious, it is desirable. So, Cartier every customer has become its free spokesperson, which is Cartier brand story is an important source.

No matter what channel you know Cartier, will hear such a story: December 1936, to succeed less than a year of the British King Edward VIII to divorce twice and the United States civilians woman Mrs. Simpson married, decided to abdicate. Edward VIII’s brother George VI after the throne, awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor instructed Cartier to design four jewelry for the Duchess of Windsor, namely “cheetah” brooch, “BIB” necklace, “tiger” long-handled glasses and “duck head” brooch.

Because of its beautiful, moving story, and “Cartier first animal modeling jewelry” status, “cheetah” brooch has almost become Cartier’s iconic products, and thus let Cartier’s “cheetah” series of products much later Love. From¬†www.ourlovestores.com

Is considered the European royal family aristocratic brand of Cartier jewelry whether the appreciation?

There is such a news. “Breguet Museum in May 14, 2017 Christie’s Geneva auction to 433.9 million and 254.7 million Swiss francs were sold in 1814 and 1827 were sold separately Pocket watch the price of the two tables is 5000 and 7500 francs, two hundred years in the past value-added 868 and 340 times, and in the May 13, also in Geneva, Antiquorum auction house, Jaeger-LeCoultre family of a 1947 annual output of red paint fine steel Reverso flip watch to shoot 50,000 Swiss francs, higher than the valuation 8000-12000 four times as much.

Chasing astronomical is the nature of the media. But most of the reports did not tell the reader, the brand will not tell consumers, such a high price in the watch auction system only a very small part.


China Jiade watches general manager Cartier love bracelet replica and Hong Kong Sotheby’s watches and clocks, deputy director and senior expert Chen Kaijia told the Economic Observer reporter, “in a watch special auction, the number of modern watch accounted for the majority of Su Fu Than the figure is Bacheng, Guardian’s number is more than 50%. Price is often appear in the antique table or special classic limited edition, and the conventional modern watch has nothing to do. “Chen Kaijia said,” Overall, only have a certain culture And the history of the table only appreciation of the potential and space. “Of course, only the potential and space only, does not mean inevitable.

“We are starting from the four percent of the price,” he said. “The price is mostly between 30% and 50% of the store price, and only the most popular models will reach 65%.” The specific valuation according to different brands, different pieces of the division, the simpler function, the lower the valuation, such as Cartier simple chronograph function models, even if there are diamonds, we will lower some. Take Hong Kong Sotheby’s May 28 has just held an auction, we have a Cartier ladies watch, diamond, style is very new, the product is very good, our valuation is the store price of 30%. Why? Watch the auction is different from the works of art, It is very transparent market, the transaction price and the valuation is not too much difference. Only a few limited edition and antique table will rush to high prices. “In many auction industry view, watch valuation, transaction price transparent, because buyers can Many open channels to obtain standard information, such as brand stores, second-hand table line and pawn line. As long as careful collection, the various sections in the various sales channels of inventory, price, product phase (factory year, whether the original box box certificate, etc.) are basically clear, so the valuation of the store into three into four percent, is the auction house Quotes. If beyond this price, will lose competitiveness. In fact, even if the auction price is only the store price of 1/3, the phenomenon of flow also occupied the majority. Flow and the public do not understand the auction market, that the auction on behalf of the constant placards, price increases, but also a relationship.

In the Guardian auction official website, clearly record the auction of each table. Including Cartier Love Collection series, Divan series and other stores priced at about 20 million dollars in the auction line of the valuation are only about 50,000 yuan, but also most of the show “not a deal” state. There is a Cartier Panthere series, 18k gold, diamond-studded bezel, crown a diamond decoration, the price of 34,500 yuan, and this table in the Cartier store price of 207,000 yuan.

Cartier love ring replica

Reality and the words of the experts so that Liu Xin and wish the rain coincidentally that they have been Cartier advertising and brand image misleading. I wish to celebrate my luck than Cartier love ring replica, Li Yaqi and others lucky, did not buy a table in the Cartier store. The nature of the calm rain even waiting for the opportunity to cut prices of the auction house, “since so many almost new Cartier watches are auctioned in the auction, it will continue to cut prices?

Huang Minghui frankly, do not know where the outside is from the impression that the table is to buy the investment and appreciation. In his view, this is a bit ridiculous. “Watches and cars, the vast majority of a devaluation from a buy. Just write your name, even if the day did not wear, one kilometer did not open, so you want to sell, it becomes secondhand.” Huang Minghui said, only Those who have been discontinued antique table, only with the appreciation of the conditions. Senior watch collector Chen Yang also said that ordinary and normal watch how could the appreciation? The market so much inventory, things rare is the most basic business rules. Chen Yang possession of about 150 watches, mostly antique table or limited edition. “One or two hundred thousand watches are too common, far from the appreciation of the collection level.” By www.ourlovestores.com