Tag Archives: 18 K Gold Cartier juste un clou necklace

In all today’s complex function watch, three asked the most artistic atmosphere and poetic

Carole: In Cartier is not a personal heroic environment, we are a team of dozens of people. We call this model called: THINK TANK, which is Cartier watch workshop from 2007 to develop the “think tank” plan to “the same team, with a location (Uneequipe, une lieu)” as the core concept, will develop Power concentrated in the same Fake Cartier love bracelet place, in order to optimize the time and space organization and management, we common brainstorming. We regularly meet together to study the next senior watch should be what kind of. You see our office are transparent glass room, the middle of the glass room is transparent, our idea is transparent, everyone may provide a good idea, everyone may become the inventor.

Gu Jiang: can take a table to specifically introduce it?

Carole: For example, this Rotonde Cadran Love Toubillion, our original goal is to create a “non-stop running” watch shape, different from any shape before the case, and then put the movement into the The We call it “crazy thoughts” or “Out of Inmagination”.

Gu Jiang: Is this inspired by the Colosseum in Rome? We looked like it was after we looked at it.

Carole: there is this feeling, had this idea, we can not think of this watch what kind of, we have a designer called Anthone with this idea, through the continuous printing in the computer and wax mode, we have The original shape of the case. After the flip is the movement and tourbillon research and development. Irregular case is the most difficult part, no a CNC machine can create this shape, almost all need to build hand.

Gu Jiang: R & D a new concept of the watch about how much time? Carole: It takes about 3-5 years.

It really needs a great loneliness and patience ah. Not only the watch R & D team staff endurance, and manufacturers bosses have a great endurance. In contrast, our business is often big and fast, seize the day and night, wait for every day to come up with new products to seize the commanding heights of the market. But this situation under the so-called “new products”, most of them can not afford to scrutiny of the goods, the market has often given the answer.

Gu Jiang: Cartier senior watch the core of what is the DNA?

Carole: Cartier love ring replica from the beginning of 2008 so far, there have been many innovative products into Cartier various series inside. One of the core DNA has two aspects: one aspect, the tourbillon is our first threshold to enter the advanced tabulation, we have a lot of tourbillon extension of innovative design, flying tourbillon, Astrotourbillon, Astroregulator, etc .; another aspect is Cartier’s aesthetics, to know Cartier is a jewelry family, design aesthetics is our valuable asset, if not its application is completely pity, it is not Cartier. We are doing everything we can to create a unique high-level watch, it also contains sophisticated technology and sophisticated Cartier’s unique aesthetic gene.

Gu Jiang: Cartier’s aesthetic design unmatched world, you are most respected that design?

Carole: Take this piece of Rotonde de Cartier koala decoration, let’s use a brand new material to deduce an art idea. We use straw to complete this task, we put the straw from light golden to dark brown is divided into seven different colors, according to its toughness and different luster one by one screening. The next step is to split the straw, and then thrust, and then stack the straw, then use the saw to outline the details. Finally, the puzzle, with extremely delicate and delicate way to spell out the lovely pattern. After loading the case, a work of art is finished.

Gu Jiang: Advanced tab has several advanced areas, in the Tourbillon and calendar, Cartier has a lot of works, three questions on how the achievements?

Carole: In all today’s complex function watch, three asked the most artistic atmosphere and poetic, is also one of the more difficult process. Cartier juste un clou bracelet replica movement R & D team redefines the basic scientific basis for evaluating the acoustic assessment of the three wrist, thus creating the Rotonde de Cartier floating tourbillon three asked the watch.

IMG_7087

From Carole’s charming smile, I did not see any proud ingredients, only a calm and a kind of leisurely, which is the spirit of Cartier, Cartier’s attitude.

In the evening, Geneva watches and clocks, Caorle was named the best design master. From: www.ourlovestores.com

on the maintenance of a Cartier juste un clou bracelet replica first check the upper needle set

Cartier is one of the world watches, maintenance of Cartier is the need to repair a professional place to repair, not to deal with their own do not go to shop for Cartier love bracelet replica maintenance, the following by the precision Hengda watch the center of the professional technicians to introduce the maintenance of Cartier know how.

If the mechanical self-winding watch has not been worn for some time, then its power storage will run out (42-48 hours, depending on the watch style), the watch will shut down. To restart the watch, you need to manually win the string, if necessary, first loose the crown (depending on the watch style), and rotate the crown 30-40 times. So there will be enough power to restore the normal function. Non-automatic mechanical watches must be churn every day, each time you should feel the chord resistance to the crown so far. At this time has been on the chord. Be careful not to twist the manual crown of the watch to avoid damage to the machine.

IMG_7076

(1) on the maintenance of a Cartier juste un clou bracelet replica first check the upper needle set, first with the winding handle on the winding table is moving, if the table moves, handle wheel out of a gear, dial observation, minutes, the second hand each other Between the collision phenomenon, there is a collision phenomenon to adjust the reasonable between each other. No collision phenomenon and then observe the second hand and Cartier table between the friction between the clock and the Cartier watch surface between the friction phenomenon, there is friction to adjust the second hand and Cartier table glass, hour and the gap between the dial, no friction put Time, minute, second hand to remove, and then observe the hour wheel outer diameter is in the center of the center of the dial position. According to the above diagnostic procedures can be found on the three-way travel when the failure.

(2) the diagnosis of large steel wheels and small steel wheels, pawls, pawl claw failure, with the winding on the winding string occasionally can not even winding the string, or winding and return the string, indicating Cartier watch steel wheel or small steel Tooth wear serious bite gap is too large, or pawl tooth wear can not withstand the big steel wheel, pawl spring to lose flexibility, another phenomenon big wheel screw, small wheel screw, pawl screw loose. Maintenance method: Replica Cartier jewelry which parts have problems on the replacement of which parts, can not replace the repair method. Which parts damaged to take the annealing after the repair, the problem is resolved after quenching to restore the original.

(3) the diagnosis of clutch wheel and small steel wheel failure, with the winding shaft winding rattle sound, indicating Cartier watch clutch teeth and small steel gear wear or tooth tip bite gap is too large.

The visit to La Cha Delong’s Cartier watchmaking factory is the first winter of 2016 after a lapse of one year. I was the old acquaintance, Carole Forestier-Kasapi, director of Cartier love ring replica senior watchmaking. For many people, Ms. Carole is a mysterious figure and a lot of legend, such as the tourbillon queen, planetary tourbillon inventor and so on. With a bit respect, began my interview with Ms. Carole, while she was under the guidance of her visit to the Cartier watch every process, one by one like a chat chatter homemade, unconsciously a morning passed.

Gu Jiang: There is a saying that you are Cartier senior watch the soul, especially in the tourbillon research and development. Please tell us about the research work. By www.ourlovestores.com

we went to see the Cartier nail bracelet replica factory

The next day, we went to see the Cartier nail bracelet replica factory. This is Switzerland’s largest watch factory, I try to use a boy’s mind to understand why men have such a big table of enthusiasm, a watch will be tireless. My husband had to buy a car on the road, received a table business phone, the results of a bend, went to the table there, buy a car, plus half of the savings, into two antique pocket watch. I no matter how hard, I can not understand this irrational impulse on the table.

IMG_7073

We first saw the quartz watch core, the Japanese invention almost destroyed the entire Swiss watch industry. But compared with the mechanical watch core, I suddenly understand the elegance of the latter. A complex mechanical watch core at least have nearly a hundred parts, to consume a mature worker a day’s time to assemble, if not art, at least a fine handicrafts. And if it is Tourbillon, the watch will have hundreds of parts.

To Paris, the most special feeling is the Cartier love bracelet replica shop for more than 100 years did not move, the original store is just next to a corner of the British hotel lobby, and today, the shop almost annexed the lobby.

The culmination of the visit is to visit the three-story and four-story high-level jewelry workshop on Peace Street.

High-level jewelry and custom jewelry never in the store, the annual high-level jewelry will be like art in the world as a circle, while selling side to sell. I never thought that the birth of a jewelry is so complicated, many links, the workload of the vast and cumbersome, in an Internet era, a race against time, so focused, long time to make a thing simply can not Imagine.

The designer of the jewelry is flat, and the task of the jeweler is to change the map into a three-dimensional small sculpture, the jeweler is a jewelry engineer, he wants to design out of their craft, a leopard who how many drill How many carats, leopards and necklaces are connected, and so on, are marked on a wax model. Then there will be a model, first gypsum, and then do silver. And then put some instead of jewelry set to see the effect, to this step, the jeweler is likely to decide to start all over again. Replica Cartier jewelry high-level jewelry sometimes two years of effort.

In addition to the jewelry division, as well as mosaic division, its work is self-evident. As well as cutting division, and then a small diamond will have 57, so that it may make each diamond light to be maximized.

So I am most touched by the inside of the polisher, they are responsible for the jewelry seat in the mosaic before polishing, one of the old master for 23 years, his job is to wear a cotton thread into the eyes of the mosaic Cartier love ring replica, the After the mosaic can not see the place are also polished thieves bright.

“Do not you think this job is boring?” I asked him. He shook his head.

“But who is not seen after the part of your polishing, do not you think it is a waste of time?” He looked at me and said, “One thing is invisible, does not mean that there is no, for example: God.

I’m speechless. I worship the 23-year-old old man. I’m his fan. From www.ourlovestores.com

The world famous jewelry brand Cartier love bracelet replica invited a group of media people to Geneva and Paris

Which one of the emperors of the last day who ordered what jewelry, with how much to drink the number of rubies, Cartier archives are recorded in the crystal clear.

Not long ago, the world famous jewelry brand Cartier love bracelet replica invited a group of media people to Geneva and Paris, close contact with the Cartier housekeeping baby. This is the most meaningful and rewarding business promotion that I attended.

First of all, the priceless jewelry is hidden in a particularly humble inside the building, there is a very common underground cafes, into the floor, like a cage like the old European elevator, we are more than a dozen people, plus TV Shooting equipment, had to install lots in batches.

After sitting down, Cartier’s heritage director to give us a speech, very brief, mainly means that the design of jewelry and technology development is closely linked with the changes in European society. He gave me an example:

IMG_7072

Before the nineteenth century, most of the Cartier nail bracelet replica diamonds were set on silver, because silver was more able to make diamonds than gold. But silver is easy to turn black, which is not a problem before the nineteenth century, because there was no light at that time, and the jewels were bright. But Europe has a light, we suddenly found that the big carat next to the vague look good. So, Cartier invented platinum with diamonds. Another advantage of platinum diamonds is that platinum is harder than silver, which makes jewelry more personal, more flexible, with very little platinum can be achieved with a lot of silver effect.

The most surprising thing is the Cartier archives, in the thick leather cover financial file, remember very clearly, which emperor which day for what beauty book jewelry, how much drilling, how many rubies, how many two platinum, At a glance, and some next to the Cartier love ring replica painting, I was thinking, Cartier’s accounting is not easy, have to be able to draw jewelry?

In addition to this record, all the advanced custom jewelry design drawings are archived, in the absence of pictures of the times, there are gypsum mold and glass reversal film. The protection of these records is a very kind old lady, she carefully show us all her baby. By www.ourlovestores.com

And then around the different Cartier love ring replica platforms to promote the operation of the brand

Threat analysis

(1) Despite the recent market is still good, the development prospects of the luxury market is all over gloom. For this industry can maintain the 2010 and 2011 when the excellent growth rate, the market doubts sound more and more. Europe is the second largest market in Richemont, and is now on the brink of Cartier love bracelet replica recession. There is also concern about the slowdown in China’s largest consumer area, the largest market in the Asia-Pacific region.

  1. STP strategy analysis

STP strategy analysis (Segmentation, Targeting, and Positioning) was originally used for product marketing activities, and later expanded to include the luxury goods industry, including many areas. STP Wei strategy is the luxury company’s overall marketing activities, an important part of the customer is like the luxury goods company provides special positioning. Luxury goods companies have also experienced the dissemination of positioning, product positioning, and then to the combination of marketing elements positioning process. For many luxury companies that do not have a differentiated strategy, the simple conceptualization of positioning is an important reason

one. Therefore, the luxury companies need to address the choice of positioning and how to achieve the positioning of the problem. Luxury market positioning strategy is very important, the market is unclear or lack of viability will make luxury Fake Cartier love bracelet store business into chaos, thus affecting its market performance. STP procedures include market segmentation, target market identification, and targeting.

IMG_6107

1, market segmentation

According to Ernst & Young’s recently released “Women’s Consumerism in China” report, it is expected that by 2015, the purchasing power of independent or married young women will increase from $ 180 billion in 2005 to $ 260 billion. Chinese women consumers have become a consumer group can not be ignored. Women have a strong voice in terms of consumption, and 78% of married women are responsible for making decisions about household expenses and buying clothing. In the purchase of houses, cars and other commodities, 23% of married women said they can make an independent purchase decision. The remaining 77% of women will discuss with their spouses to make a decision, but their personal preferences will still have a significant impact on the final decision.

For Cartier jewelry, watch luxury brand, its core consumer groups are women. however,

Women’s business is not always so good to do, before they are price-oriented, and now more eager to cost-effective balance, the requirements of the manufacturers more stringent.

2, the target market to determine

“Cartier is one of the earlier luxury brands in the second-tier cities, we pay great attention to second-tier and third-tier markets, these places is not easy to develop, in the channel construction, brand education, etc. always need additional investment, but all hard Are worth it because the potential of these markets is immeasurable. ”

Market sinking, the brand’s tentacles into the second and third tier cities is one of Cartier’s strategic focus today.

3, market positioning

As the top jewelry brand, Cartier into China at the beginning, to take a different brand strategy. Cartier’s communication activities, always adhere to the concept of integrated marketing communication. All marketing communication activities must be around the “jeweler’s emperor, the emperor’s jeweler” theme appeal to carry out, and product positioning highly consistent. And then around the different Cartier love ring replica platforms to promote the operation of the brand.

Fifth, marketing strategy

1, product strategy

Design and innovation is Cartier centuries-old soul, is the brand continue to be concerned about the reasons for the world, but also Cartier brand image of the magic of timeless.

(1) inspiration: travel from the world

Cartier’s strength is to retain the essence of contemporary tradition, through simple and neat lines, add a modern style. From the 20th century, Cartier from Egypt, Persia, the Far East and Russia, some of the style into a more geometric and abstract design. In 1906, they began to use the rich colors and some new materials, such as onyx, coral, etc. to the design, and the formation of a new style. This style in 1925 held in Paris, the international exhibition of modern decoration and arts and crafts, was known as “Art Deco” (ArtDeco) name, and from the world famous.

(2) design: gather talent can be

Cartier gathered a group of talented designers, which is undoubtedly the best Dusu. In the “decorative arts” later, she let the puma become a popular commodity, called Cartier trademark. She has always been willing to try new ideas, under her leadership, Cartier successfully launched a series of inventions in the field of modern jewelry accessories cut a striking figure. In 1942, Cartier’s designers in Paris Vancouver Park, the zoo to find inspiration. During this period, Cartier in the original puma, zebra and tortoiseshell and other decorative elements, adding more plants and Asian culture theme, such as dragon and fire beast used to decorate the clock, brooches and pendants, then cited the Germanic and Symbolic Elements in Far East ‘s Mythology.

(3) innovation: the treasures of art

In innovation, Cartier often to the world shocked. Cartier has been designed for the Queen Elizabeth of Belgium to the royal laurel as the theme of the scroll of the crown, for the Indian national gods Singh jazz making the famous “dream jewelry” necklace. In addition, for Cartier, “story” is also an important product appeal method. Whether it is Cartier’s first animal modeling “cheetah” brooch behind the Duke of Windsor love story, or to commemorate the “war” tanks designed and designed “Tank watch Replica Cartier jewelry series”, Cartier each product has a Own beautiful story. And the French famous poet Jean Cocteau (JeanCocteau) related to the three-ring ring and in the promises affectionate “because of love, choose a life, a moment, choose to forgive, pay, accept, choose to wait” love series, More Cartier won the most extensive fans.