Economic Observer reporter to call Cartier China and its affiliated Swiss Richemont Group. On the Cartier can appreciate or depreciate the topic, they do not want to talk about. “As for the price of the auction house, you should ask them.” Cartier Beijing public relations officer Li Bo Yu said.
Some people may be questioned, how could there be so many items with good watches appear in the auction market? In the “cousin”, “table tert” era, even if the auction house needs to protect the privacy of buyers and sellers, the outside world is not difficult to infer some of the source of the auction. From the news reports can also be seen, Cartier so well-known and representative of the watch brand almost become the flagship product of the corruption market. Cartier love bracelet replica, general manager of Beijing Imperial Art Exchange Center, said in an interview: “Many companies and individuals in order to get through the relationship to buy high-level watches as gifts, such transactions are now more and more, accounting for about 1/3 of the entire market. We can not only in the auction site to see a lot of gift sellers, privately encountered more entrusted. “In this regard, Cartier because of its both noble and popular brand image is particularly prominent, called the king of the second table market, whether it is Two watch the number of market delivery, or the auction price and the original price between the huge spread, are highlighted in the other watches.
It should be noted that they do not look like second-hand goods, most of them are more than Jiucheng new, not only with the original table box and certificate, and even most of the watch models have not torn off the plastic. In this regard, Huang Minghui said that now collected many modern watches, the product phase is very new, some even new, but based on the auction is the premise of the secondary market, even if the new, can only be said that Jiucheng new. “In fact, most of the original is not moving the new table.” I wish the rain to try to wear the Tank and Baignoire series, not only will not be like in the store, try not to buy after the clerk will be blind – Try to go back after all need to go back. She was more fortunate that he had no impulse to go to the store to buy the table.
Finally, I wish the rain to 56,000 yuan price to buy a piece of Cartier store price of 245,000 yuan Cartier Roadster series, 18K white gold dial, set with 37 gems. Heartily kind of rain excitement has been lamented, “like the shop to the physical store to empty the same, if everyone is no longer confused by Cartier’s advertising, know the secret of the watch, know the auction house Of the discount, who will go to Cartier store to buy a table?
In fact, not just Cartier, in the auction house can also see a lot of other brands of watches. The common thing between them is that the vast majority of watches, as long as the non-antique series, almost all such a huge devaluation phenomenon. “Watch the watch appreciation, this is an empty talk. No matter what the watch brand, as long as the modern watch, because the stock is huge, do not have the appreciation may be.” Watch collector Chen Yang said.
As the parents say “wolf” story, for the children planted honest seeds, and now businesses are willing to use the story to spread their claims, the brand’s roots are rooted in the hearts of consumers. Story easy to remember, easy to spread, the story close to human nature, more to give the Cartier love ring replica product emotional and vitality. In this product a high degree of homogenization of the era, the story is to establish a brand personality weapon.
A world famous luxury brand known as the emperor’s jeweler and jeweler’s emperor, has been weaving his story for more than 160 years and has spread it in various ways. So, if some people think that more than 160 years, Cartier are operating jewelry, watches and other luxury goods, it is wrong, because in addition to these, more importantly, Cartier has also been operating their own stories.
Dig the story
Since its inception in 1847, Cartier has been with the world’s royal nobility and celebrities maintained a closely related contact and close contacts. For ordinary people, the royal family and celebrities of the life of the mysterious, it is desirable. So, Cartier every customer has become its free spokesperson, which is Cartier brand story is an important source.
No matter what channel you know Cartier, will hear such a story: December 1936, to succeed less than a year of the British King Edward VIII to divorce twice and the United States civilians woman Mrs. Simpson married, decided to abdicate. Edward VIII’s brother George VI after the throne, awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor instructed Cartier to design four jewelry for the Duchess of Windsor, namely “cheetah” brooch, “BIB” necklace, “tiger” long-handled glasses and “duck head” brooch.
Because of its beautiful, moving story, and “Cartier first animal modeling jewelry” status, “cheetah” brooch has almost become Cartier’s iconic products, and thus let Cartier’s “cheetah” series of products much later Love. From www.ourlovestores.com