The price strategy
A long history of the brand. Brand history is an important asset of the brand, to bring the brand trust and rich association. 160 years of history, given the unique cultural connotation of Cartier, for the magnificent matchless, talented jewelry, watch the history of writing a brilliant chapter, the light can not be persuaded.
The birthplace of luxury goods. Heroes can not ask the source, but depends on the origin of luxury. Paris, France, London, London is the place to produce luxury goods, as long as a reference to these cities, there will be a rich origin of association. Cartier from Paris, France, has a natural advantage.
- royal descent. Cartier’s royal descent made it a symbol of the upper class and became a special symbol of distinction between wealthy and populace. Cartier first with innovative Cartier love bracelet replica color gemstone ornaments sound noise Royal Court, deeply won by Napoleon III; King Edward VII had appointed him to produce the crown for the coronation of 27, and reputation as “jeweler’s emperor, emperor’s jeweler “; European multinational royal family also issued a letter of appointment to him.
- Constantly innovative brand spirit. Innovation is the brand in the minds of consumers to maintain vitality and freshness of the source, the brand’s history is also a constant history of innovation. Cartier in the field of product design and innovation has been at the forefront, leading the trend of contemporary art and fashion.
- Unique design inspiration, quality and workmanship. Jewelry design requires classic aesthetics, but also with the contemporary spirit of interpretation, in order to more contemporary, and thus be accepted. The long history of Cartier has had a number of important design topics, including “series of theme creation”, “to reproduce the fine art of fine jewelry,” and so on, these traditional design concept of far-reaching impact on Cartier. In the smooth lines, bright colors, Cartier interpretation of the true meaning of the United States – the United States is simple but not complicated, lies in harmony rather than conflict.
In addition to these rugged, proven reasons to support its high price, all the details – the location of the store, the Replica Cartier jewelry store design, display, service staff attitude, product quality, print quality … Continue to enrich, interpretation, and strengthen the Cartier luxury brand high reason, and to consumers in the Cartier brand constantly look at, continue to understand and experience the formation of a strong preference, and ultimately constitute the brand of Cartier faith.
3, channel strategy
For the current Cartier, it is still in the building of the visibility stage, so that the brand associated with consumers. “In the second-tier cities, our popularity and 18 years ago in the first-tier cities almost, our task is to train customers, the first-tier cities in the success of the model copied to the second and third tier cities .5 years ago in Beijing, Shanghai, Jewelry introduced to the exhibition, which has tens of millions of dollars or even up to 70 million yuan diamond ring.Through the complete product line, we can put every level of consumer training, but also let consumers know Cartier there are more high-end Products. ” Cartier love ring replica said.