In all today’s complex function watch, three asked the most artistic atmosphere and poetic

Carole: In Cartier is not a personal heroic environment, we are a team of dozens of people. We call this model called: THINK TANK, which is Cartier watch workshop from 2007 to develop the “think tank” plan to “the same team, with a location (Uneequipe, une lieu)” as the core concept, will develop Power concentrated in the same Fake Cartier love bracelet place, in order to optimize the time and space organization and management, we common brainstorming. We regularly meet together to study the next senior watch should be what kind of. You see our office are transparent glass room, the middle of the glass room is transparent, our idea is transparent, everyone may provide a good idea, everyone may become the inventor.

Gu Jiang: can take a table to specifically introduce it?

Carole: For example, this Rotonde Cadran Love Toubillion, our original goal is to create a “non-stop running” watch shape, different from any shape before the case, and then put the movement into the The We call it “crazy thoughts” or “Out of Inmagination”.

Gu Jiang: Is this inspired by the Colosseum in Rome? We looked like it was after we looked at it.

Carole: there is this feeling, had this idea, we can not think of this watch what kind of, we have a designer called Anthone with this idea, through the continuous printing in the computer and wax mode, we have The original shape of the case. After the flip is the movement and tourbillon research and development. Irregular case is the most difficult part, no a CNC machine can create this shape, almost all need to build hand.

Gu Jiang: R & D a new concept of the watch about how much time? Carole: It takes about 3-5 years.

It really needs a great loneliness and patience ah. Not only the watch R & D team staff endurance, and manufacturers bosses have a great endurance. In contrast, our business is often big and fast, seize the day and night, wait for every day to come up with new products to seize the commanding heights of the market. But this situation under the so-called “new products”, most of them can not afford to scrutiny of the goods, the market has often given the answer.

Gu Jiang: Cartier senior watch the core of what is the DNA?

Carole: Cartier love ring replica from the beginning of 2008 so far, there have been many innovative products into Cartier various series inside. One of the core DNA has two aspects: one aspect, the tourbillon is our first threshold to enter the advanced tabulation, we have a lot of tourbillon extension of innovative design, flying tourbillon, Astrotourbillon, Astroregulator, etc .; another aspect is Cartier’s aesthetics, to know Cartier is a jewelry family, design aesthetics is our valuable asset, if not its application is completely pity, it is not Cartier. We are doing everything we can to create a unique high-level watch, it also contains sophisticated technology and sophisticated Cartier’s unique aesthetic gene.

Gu Jiang: Cartier’s aesthetic design unmatched world, you are most respected that design?

Carole: Take this piece of Rotonde de Cartier koala decoration, let’s use a brand new material to deduce an art idea. We use straw to complete this task, we put the straw from light golden to dark brown is divided into seven different colors, according to its toughness and different luster one by one screening. The next step is to split the straw, and then thrust, and then stack the straw, then use the saw to outline the details. Finally, the puzzle, with extremely delicate and delicate way to spell out the lovely pattern. After loading the case, a work of art is finished.

Gu Jiang: Advanced tab has several advanced areas, in the Tourbillon and calendar, Cartier has a lot of works, three questions on how the achievements?

Carole: In all today’s complex function watch, three asked the most artistic atmosphere and poetic, is also one of the more difficult process. Cartier juste un clou bracelet replica movement R & D team redefines the basic scientific basis for evaluating the acoustic assessment of the three wrist, thus creating the Rotonde de Cartier floating tourbillon three asked the watch.

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From Carole’s charming smile, I did not see any proud ingredients, only a calm and a kind of leisurely, which is the spirit of Cartier, Cartier’s attitude.

In the evening, Geneva watches and clocks, Caorle was named the best design master. From: www.ourlovestores.com

on the maintenance of a Cartier juste un clou bracelet replica first check the upper needle set

Cartier is one of the world watches, maintenance of Cartier is the need to repair a professional place to repair, not to deal with their own do not go to shop for Cartier love bracelet replica maintenance, the following by the precision Hengda watch the center of the professional technicians to introduce the maintenance of Cartier know how.

If the mechanical self-winding watch has not been worn for some time, then its power storage will run out (42-48 hours, depending on the watch style), the watch will shut down. To restart the watch, you need to manually win the string, if necessary, first loose the crown (depending on the watch style), and rotate the crown 30-40 times. So there will be enough power to restore the normal function. Non-automatic mechanical watches must be churn every day, each time you should feel the chord resistance to the crown so far. At this time has been on the chord. Be careful not to twist the manual crown of the watch to avoid damage to the machine.

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(1) on the maintenance of a Cartier juste un clou bracelet replica first check the upper needle set, first with the winding handle on the winding table is moving, if the table moves, handle wheel out of a gear, dial observation, minutes, the second hand each other Between the collision phenomenon, there is a collision phenomenon to adjust the reasonable between each other. No collision phenomenon and then observe the second hand and Cartier table between the friction between the clock and the Cartier watch surface between the friction phenomenon, there is friction to adjust the second hand and Cartier table glass, hour and the gap between the dial, no friction put Time, minute, second hand to remove, and then observe the hour wheel outer diameter is in the center of the center of the dial position. According to the above diagnostic procedures can be found on the three-way travel when the failure.

(2) the diagnosis of large steel wheels and small steel wheels, pawls, pawl claw failure, with the winding on the winding string occasionally can not even winding the string, or winding and return the string, indicating Cartier watch steel wheel or small steel Tooth wear serious bite gap is too large, or pawl tooth wear can not withstand the big steel wheel, pawl spring to lose flexibility, another phenomenon big wheel screw, small wheel screw, pawl screw loose. Maintenance method: Replica Cartier jewelry which parts have problems on the replacement of which parts, can not replace the repair method. Which parts damaged to take the annealing after the repair, the problem is resolved after quenching to restore the original.

(3) the diagnosis of clutch wheel and small steel wheel failure, with the winding shaft winding rattle sound, indicating Cartier watch clutch teeth and small steel gear wear or tooth tip bite gap is too large.

The visit to La Cha Delong’s Cartier watchmaking factory is the first winter of 2016 after a lapse of one year. I was the old acquaintance, Carole Forestier-Kasapi, director of Cartier love ring replica senior watchmaking. For many people, Ms. Carole is a mysterious figure and a lot of legend, such as the tourbillon queen, planetary tourbillon inventor and so on. With a bit respect, began my interview with Ms. Carole, while she was under the guidance of her visit to the Cartier watch every process, one by one like a chat chatter homemade, unconsciously a morning passed.

Gu Jiang: There is a saying that you are Cartier senior watch the soul, especially in the tourbillon research and development. Please tell us about the research work. By www.ourlovestores.com

we went to see the Cartier nail bracelet replica factory

The next day, we went to see the Cartier nail bracelet replica factory. This is Switzerland’s largest watch factory, I try to use a boy’s mind to understand why men have such a big table of enthusiasm, a watch will be tireless. My husband had to buy a car on the road, received a table business phone, the results of a bend, went to the table there, buy a car, plus half of the savings, into two antique pocket watch. I no matter how hard, I can not understand this irrational impulse on the table.

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We first saw the quartz watch core, the Japanese invention almost destroyed the entire Swiss watch industry. But compared with the mechanical watch core, I suddenly understand the elegance of the latter. A complex mechanical watch core at least have nearly a hundred parts, to consume a mature worker a day’s time to assemble, if not art, at least a fine handicrafts. And if it is Tourbillon, the watch will have hundreds of parts.

To Paris, the most special feeling is the Cartier love bracelet replica shop for more than 100 years did not move, the original store is just next to a corner of the British hotel lobby, and today, the shop almost annexed the lobby.

The culmination of the visit is to visit the three-story and four-story high-level jewelry workshop on Peace Street.

High-level jewelry and custom jewelry never in the store, the annual high-level jewelry will be like art in the world as a circle, while selling side to sell. I never thought that the birth of a jewelry is so complicated, many links, the workload of the vast and cumbersome, in an Internet era, a race against time, so focused, long time to make a thing simply can not Imagine.

The designer of the jewelry is flat, and the task of the jeweler is to change the map into a three-dimensional small sculpture, the jeweler is a jewelry engineer, he wants to design out of their craft, a leopard who how many drill How many carats, leopards and necklaces are connected, and so on, are marked on a wax model. Then there will be a model, first gypsum, and then do silver. And then put some instead of jewelry set to see the effect, to this step, the jeweler is likely to decide to start all over again. Replica Cartier jewelry high-level jewelry sometimes two years of effort.

In addition to the jewelry division, as well as mosaic division, its work is self-evident. As well as cutting division, and then a small diamond will have 57, so that it may make each diamond light to be maximized.

So I am most touched by the inside of the polisher, they are responsible for the jewelry seat in the mosaic before polishing, one of the old master for 23 years, his job is to wear a cotton thread into the eyes of the mosaic Cartier love ring replica, the After the mosaic can not see the place are also polished thieves bright.

“Do not you think this job is boring?” I asked him. He shook his head.

“But who is not seen after the part of your polishing, do not you think it is a waste of time?” He looked at me and said, “One thing is invisible, does not mean that there is no, for example: God.

I’m speechless. I worship the 23-year-old old man. I’m his fan. From www.ourlovestores.com

The world famous jewelry brand Cartier love bracelet replica invited a group of media people to Geneva and Paris

Which one of the emperors of the last day who ordered what jewelry, with how much to drink the number of rubies, Cartier archives are recorded in the crystal clear.

Not long ago, the world famous jewelry brand Cartier love bracelet replica invited a group of media people to Geneva and Paris, close contact with the Cartier housekeeping baby. This is the most meaningful and rewarding business promotion that I attended.

First of all, the priceless jewelry is hidden in a particularly humble inside the building, there is a very common underground cafes, into the floor, like a cage like the old European elevator, we are more than a dozen people, plus TV Shooting equipment, had to install lots in batches.

After sitting down, Cartier’s heritage director to give us a speech, very brief, mainly means that the design of jewelry and technology development is closely linked with the changes in European society. He gave me an example:

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Before the nineteenth century, most of the Cartier nail bracelet replica diamonds were set on silver, because silver was more able to make diamonds than gold. But silver is easy to turn black, which is not a problem before the nineteenth century, because there was no light at that time, and the jewels were bright. But Europe has a light, we suddenly found that the big carat next to the vague look good. So, Cartier invented platinum with diamonds. Another advantage of platinum diamonds is that platinum is harder than silver, which makes jewelry more personal, more flexible, with very little platinum can be achieved with a lot of silver effect.

The most surprising thing is the Cartier archives, in the thick leather cover financial file, remember very clearly, which emperor which day for what beauty book jewelry, how much drilling, how many rubies, how many two platinum, At a glance, and some next to the Cartier love ring replica painting, I was thinking, Cartier’s accounting is not easy, have to be able to draw jewelry?

In addition to this record, all the advanced custom jewelry design drawings are archived, in the absence of pictures of the times, there are gypsum mold and glass reversal film. The protection of these records is a very kind old lady, she carefully show us all her baby. By www.ourlovestores.com

the formation of a unique visual Cartier love bracelet replica style

However, the luxury profit model is still sensitive and fragile, self-built channel costs are high. It is reported that Cartier is the only one in the retail and wholesale markets at the same time fighting the luxury brand. In the Chinese market, Cartier’s business, retail accounted for 65%, wholesale 35%.

promotional strategy

Unified vision, set the symbol

Unified vision, the purpose of establishing a symbol is to highlight the inherent concept of the brand, and the formation of a unique visual Cartier love bracelet replica style, the establishment of a distinctive image. Cartier mainly from two aspects, one color vision, the second is the brand symbol. A special color belonging to the brand, both to reflect the spirit of the brand connotation, but also to reflect the high-end image, such as Cartier’s wine red, Tiffany’s light blue. A long time, the brand set the color will become the brand’s memory vision. In addition, the symbols can help the brand to create a unique image, such as Cartier cheetah, LV combination, Burbrry’s box. Domestic jewelry brand in addition to the name and logo, almost no other elements are unified, the name and logo is also a lack of modern, international elements, the lack of brand grade can improve the visual, more lack of strong identification symbols.

  1. Sponsored luxury tour, high-end forum meeting

Do the tour, is the best way to showcase the strength of high-end products, but also an effective means of promotion. in

Tour, often able to complete large sales, you can also establish a brand image. Through the sponsor can easily find the target market segments, but also the most likely to spread the brand voice means. Cartier not only often sponsors high-end luxury goods exhibition, and every year in the world’s major cities in turn held the “Cartier Art Treasures Exhibition”, show Cartier collection of classic handed down works. Through this form, Cartier not only to show the world its brilliant legendary process, but also lead us to explore the deep art of Cartier behind the deep art world.

  1. leveraging the arts, interactive public relations, spread the brand

Buying the top jewelry brand is not because of the value of jewelry itself, but because the spirit of the brand to provide a sense of satisfaction, this satisfaction can not be quantified, and modern art to bring people’s feelings are consistent. Today, many brands are to sponsor art exhibition as one of the marketing tools, it is Cartier to create this precedent. In 1984, he founded the Cartier Foundation, which is dedicated to the creation of original modern art works on a global scale, to support the creation, exchange and display of modern artists, and to highlight Cartier’s innovative spirit and dedication to art. To the Replica Cartier jewelry extreme.

  1. Club marketing to enhance loyalty and preferences, increase duplication of purchase and word of mouth recommendations

Western countries stressed that “class class”, China also has “things together, people to group points” argument. There are also circles in the high-end group, which embodies the common forms of life, needs, and the way in which they tend to enhance the influence of this class and circle through the club.

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The Cartier Club shows the image through the Cartier Art Magazine, while adding loyalty through the reputation of the club, Cartier welcomes the public to join the members, because everyone is the future of possible customers, interactive way to complete the one-on-one marketing. Cartier club marketing purpose is not only repeat the purchase, more to enhance in the class and circle within the word of mouth. Facts have proved that high-end brands have a fixed purchase of the crowd, they decided the brand evaluation system, is the opinion leader, but also public relations object.

  1. into the social welfare activities, reflect the sense of responsibility

China’s traditional concept of advocacy “rich and economic world”, luxury brands should assume the role of social citizens, and actively contribute to social welfare undertakings. From another perspective, high-end luxury Cartier love ring replica brands have been regarded as a waste, luxury and destruction of the environment was questioned by the public, to change this awareness, many luxury brands will be public welfare activities and participation in public welfare as an important brand strategy , Both to change the views of everyone, but also the courage to assume the image of social responsibility, more conducive to win the public’s favor. By www.ourlovestores.com

Cartier first with innovative Cartier love bracelet replica color gemstone ornaments sound noise Royal Court

The price strategy

A long history of the brand. Brand history is an important asset of the brand, to bring the brand trust and rich association. 160 years of history, given the unique cultural connotation of Cartier, for the magnificent matchless, talented jewelry, watch the history of writing a brilliant chapter, the light can not be persuaded.

The birthplace of luxury goods. Heroes can not ask the source, but depends on the origin of luxury. Paris, France, London, London is the place to produce luxury goods, as long as a reference to these cities, there will be a rich origin of association. Cartier from Paris, France, has a natural advantage.

  1. royal descent. Cartier’s royal descent made it a symbol of the upper class and became a special symbol of distinction between wealthy and populace. Cartier first with innovative Cartier love bracelet replica color gemstone ornaments sound noise Royal Court, deeply won by Napoleon III; King Edward VII had appointed him to produce the crown for the coronation of 27, and reputation as “jeweler’s emperor, emperor’s jeweler “; European multinational royal family also issued a letter of appointment to him.
  2. Constantly innovative brand spirit. Innovation is the brand in the minds of consumers to maintain vitality and freshness of the source, the brand’s history is also a constant history of innovation. Cartier in the field of product design and innovation has been at the forefront, leading the trend of contemporary art and fashion.
  3. Unique design inspiration, quality and workmanship. Jewelry design requires classic aesthetics, but also with the contemporary spirit of interpretation, in order to more contemporary, and thus be accepted. The long history of Cartier has had a number of important design topics, including “series of theme creation”, “to reproduce the fine art of fine jewelry,” and so on, these traditional design concept of far-reaching impact on Cartier. In the smooth lines, bright colors, Cartier interpretation of the true meaning of the United States – the United States is simple but not complicated, lies in harmony rather than conflict.

In addition to these rugged, proven reasons to support its high price, all the details – the location of the store, the Replica Cartier jewelry store design, display, service staff attitude, product quality, print quality … Continue to enrich, interpretation, and strengthen the Cartier luxury brand high reason, and to consumers in the Cartier brand constantly look at, continue to understand and experience the formation of a strong preference, and ultimately constitute the brand of Cartier faith.

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3, channel strategy

For the current Cartier, it is still in the building of the visibility stage, so that the brand associated with consumers. “In the second-tier cities, our popularity and 18 years ago in the first-tier cities almost, our task is to train customers, the first-tier cities in the success of the model copied to the second and third tier cities .5 years ago in Beijing, Shanghai, Jewelry introduced to the exhibition, which has tens of millions of dollars or even up to 70 million yuan diamond ring.Through the complete product line, we can put every level of consumer training, but also let consumers know Cartier there are more high-end Products. ” Cartier love ring replica said.

And then around the different Cartier love ring replica platforms to promote the operation of the brand

Threat analysis

(1) Despite the recent market is still good, the development prospects of the luxury market is all over gloom. For this industry can maintain the 2010 and 2011 when the excellent growth rate, the market doubts sound more and more. Europe is the second largest market in Richemont, and is now on the brink of Cartier love bracelet replica recession. There is also concern about the slowdown in China’s largest consumer area, the largest market in the Asia-Pacific region.

  1. STP strategy analysis

STP strategy analysis (Segmentation, Targeting, and Positioning) was originally used for product marketing activities, and later expanded to include the luxury goods industry, including many areas. STP Wei strategy is the luxury company’s overall marketing activities, an important part of the customer is like the luxury goods company provides special positioning. Luxury goods companies have also experienced the dissemination of positioning, product positioning, and then to the combination of marketing elements positioning process. For many luxury companies that do not have a differentiated strategy, the simple conceptualization of positioning is an important reason

one. Therefore, the luxury companies need to address the choice of positioning and how to achieve the positioning of the problem. Luxury market positioning strategy is very important, the market is unclear or lack of viability will make luxury Fake Cartier love bracelet store business into chaos, thus affecting its market performance. STP procedures include market segmentation, target market identification, and targeting.

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1, market segmentation

According to Ernst & Young’s recently released “Women’s Consumerism in China” report, it is expected that by 2015, the purchasing power of independent or married young women will increase from $ 180 billion in 2005 to $ 260 billion. Chinese women consumers have become a consumer group can not be ignored. Women have a strong voice in terms of consumption, and 78% of married women are responsible for making decisions about household expenses and buying clothing. In the purchase of houses, cars and other commodities, 23% of married women said they can make an independent purchase decision. The remaining 77% of women will discuss with their spouses to make a decision, but their personal preferences will still have a significant impact on the final decision.

For Cartier jewelry, watch luxury brand, its core consumer groups are women. however,

Women’s business is not always so good to do, before they are price-oriented, and now more eager to cost-effective balance, the requirements of the manufacturers more stringent.

2, the target market to determine

“Cartier is one of the earlier luxury brands in the second-tier cities, we pay great attention to second-tier and third-tier markets, these places is not easy to develop, in the channel construction, brand education, etc. always need additional investment, but all hard Are worth it because the potential of these markets is immeasurable. ”

Market sinking, the brand’s tentacles into the second and third tier cities is one of Cartier’s strategic focus today.

3, market positioning

As the top jewelry brand, Cartier into China at the beginning, to take a different brand strategy. Cartier’s communication activities, always adhere to the concept of integrated marketing communication. All marketing communication activities must be around the “jeweler’s emperor, the emperor’s jeweler” theme appeal to carry out, and product positioning highly consistent. And then around the different Cartier love ring replica platforms to promote the operation of the brand.

Fifth, marketing strategy

1, product strategy

Design and innovation is Cartier centuries-old soul, is the brand continue to be concerned about the reasons for the world, but also Cartier brand image of the magic of timeless.

(1) inspiration: travel from the world

Cartier’s strength is to retain the essence of contemporary tradition, through simple and neat lines, add a modern style. From the 20th century, Cartier from Egypt, Persia, the Far East and Russia, some of the style into a more geometric and abstract design. In 1906, they began to use the rich colors and some new materials, such as onyx, coral, etc. to the design, and the formation of a new style. This style in 1925 held in Paris, the international exhibition of modern decoration and arts and crafts, was known as “Art Deco” (ArtDeco) name, and from the world famous.

(2) design: gather talent can be

Cartier gathered a group of talented designers, which is undoubtedly the best Dusu. In the “decorative arts” later, she let the puma become a popular commodity, called Cartier trademark. She has always been willing to try new ideas, under her leadership, Cartier successfully launched a series of inventions in the field of modern jewelry accessories cut a striking figure. In 1942, Cartier’s designers in Paris Vancouver Park, the zoo to find inspiration. During this period, Cartier in the original puma, zebra and tortoiseshell and other decorative elements, adding more plants and Asian culture theme, such as dragon and fire beast used to decorate the clock, brooches and pendants, then cited the Germanic and Symbolic Elements in Far East ‘s Mythology.

(3) innovation: the treasures of art

In innovation, Cartier often to the world shocked. Cartier has been designed for the Queen Elizabeth of Belgium to the royal laurel as the theme of the scroll of the crown, for the Indian national gods Singh jazz making the famous “dream jewelry” necklace. In addition, for Cartier, “story” is also an important product appeal method. Whether it is Cartier’s first animal modeling “cheetah” brooch behind the Duke of Windsor love story, or to commemorate the “war” tanks designed and designed “Tank watch Replica Cartier jewelry series”, Cartier each product has a Own beautiful story. And the French famous poet Jean Cocteau (JeanCocteau) related to the three-ring ring and in the promises affectionate “because of love, choose a life, a moment, choose to forgive, pay, accept, choose to wait” love series, More Cartier won the most extensive fans.

Cartier’s staff will send the photo to a Cartier love bracelet replica fine photo frame sent to them

These cities have great potential for consumption and customers grow very fast. Cartier every time before the exhibition will be used for a long time to investigate and prepare, find the most suitable way for the Chinese market, choose the most suitable city.

In each exhibition, the detailed information on the activities will naturally not less. However, Cartier has a more special approach. 07 years of the Tank tour exhibition, Cartier and Hong Kong, a very famous watch connoisseur, specifically for the tour published a book, introduced the entire Cartier Tank series watch. He is from a consumer point of view to introduce the product and his feelings on the product, which allows visitors to better understand the Cartier products.

Of course, in the exhibition, interactive programs and stars show the natural is not less, especially in the second-tier cities, the stars will bring a good effect.

In addition, at the show, visitors can also bring a favorite Cartier Tank watch to take pictures. After the show, Cartier’s staff will send the photo to a Cartier love bracelet replica fine photo frame sent to them, these “value-added” service will undoubtedly affect the visitors, increase their attention to Cartier.

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Accelerate the opening of boutiques in various places and has become another important channel for Cartier to increase the rate of meeting with consumers and cultivate customers.

Create a story

In addition to their own 160 years of history and the relationship with the royal family, celebrities woven a beautiful, moving story, and through various forms of their spread to the target audience, Cartier also continue to “create” some fresh stories.

In 1973, Cartier at the International Auction in Geneva to buy in 1923 created the first “magic magic clock”, as Cartier antique collection of the first collection.

In the ensuing 20 years, Cartier antique collection from a number of international top auctions and private collectors to collect more than 1,200 pieces of collection, through the collection of treasures collection of international exhibitions and other Cartier juste un clou bracelet replica activities, Cartier told the public about one of its beauty Story, let people understand Cartier’s historical tradition and innovative design at the same time, feel its brand value.

Since 1989, Cartier’s collection has been exhibited at many world-class museums, including the French Palais des Nations, the Amy Taji Museum in Russia, the Tokyo Metropolitan Garden Museum and the Shanghai Museum in China.

In 1984, Cartier created the Cartier Foundation for Contemporary Art. The foundation is looking for original works in the world, providing a space for artists to create and show, so it has become a collection of forms of artistic expression. Although the foundation itself is a purely promotion of modern art, there is no commercial color of the organization, but for the Cartier brand, but it makes it more than a story, and this story also makes Cartier brand more noble and pure.

Each brand should not tell stories in order to tell stories, but to tell stories, so that customers understand the brand has what brand advocates, customers in the consumption of this brand products will meet what kind of emotional appeal. Cartier is well versed in the truth, only to make their own brand deeply branded in the customer’s heart, a luxury brand market, especially in the field of jewelry and watch the leader.

Cartier SWOT analysis

1, the advantages of analysis

(1) Cartier products have unique creativity, excellent quality and deep connotation, its thoughtful service also has strict international standards.

(2) as much respected brand, Cartier love ring replica is also playing on the stage of their own unique charm, and the star for a century of luxury love. Whether in the theater on the screen, or in the classic red box and silk against the background, the Cartier are highlighting the dazzling brilliance.

(3) Cartier as a luxury brand market, especially in the field of jewelry and watches in the field leader, in five continents has more than 200 boutiques and a unique distribution network.

2, weak analysis

(1) the price is relatively high, relatively narrow consumer groups, so that many consumers face the Cartier brand discouraged.

3, opportunity analysis

(1) card to pressure in the Asian market performance is very good. In Singapore, Taiwan, Hong Kong, mainland China have made very good results. Japan this year, although the overall economy is slow, but Cartier is still the first choice for many consumers. China’s market is very large, each region’s consumer demand and purchase habits will be different. Overall, China’s consumer groups show a trend of younger, the overall age of 5-10 years younger than Europe, they are more willing to invest for their own. By www.ourlovestores.com

as these royal Cartier love bracelet replica suppliers

In fact, the Cartier business really booming up, swept the royal family and the nobility of Paris was from the Napoleon young cousin – Mathilde princess’s favor began. Later, the Prince of Wales, the Crown Prince of England, ordered 27 coronal headdresses from Cartier and wore the ceremony he was crowned for Edward VII. Two years later, Edward VII gave the Cartier royal appointment. Since then, Cartier has gradually been Spain, Portugal, Russia, Belgium, Egypt and other royal chamber of the appointment, as these royal Cartier love bracelet replica suppliers.

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These stories with the royal family, celebrities, not only to Cartier brought business development, but also to Cartier’s brand value greatly improved, premium capacity continues to increase.

Of course, in addition to the story behind these brands, the Cartier each product also has its own story behind.

Cartier’s classic, such as “Tank watch series”, is to commemorate the war tanks in the design of the soldiers, the first sale in 1919, its simple shape is still sought after by the fashion industry. 2012 Cartier launched the new Tank Anglaise series to write Tank legend. In 1924, Cartier for the famous poet Jean Cocteau designed a unique and profound charm of the Cartier three ring ring … …

But Cartier will not specifically for a country or region of the consumer group design products. Because they think that customers know that Cartier is an international brand, if simply for a region of consumer design products, will affect the brand image. But this idea does not prevent Cartier in the design of products from the local culture to get inspiration.

In 2003, Cartier launched the “Dragon Kiss” jewelry series, its creative inspiration all from the traditional Chinese culture and art, the daily life of some of the most simple things such as wishful knot, wind chimes, buckle lock and the classic “dragon” Modeling interpretation of a symbol of happiness and auspicious, successful and permanent jewelry treasures.

Spread the story

For luxury goods, brand history, brand spirit is more important than the product itself. Therefore, the luxury marketing need to choose a good communication channels, with the right way to pass the spirit of the brand to the target group to go.

Customers in the enjoyment of Cartier to bring the quality of life and taste at the same time, how to let them understand the story behind the brand and cultural heritage, is very important. Thus, consumers can further experience such as Cartier has a history of 160 years of the brand for their artistic experience.

For small customers as the target customers of luxury goods, and can not be built through a wide range of channels to improve the rate of meeting with consumers, so as to achieve the purpose of communication brand. Even if it has entered China for 20 years of Cartier, so far there are 42 boutiques – although this figure in the luxury brand has been less, but relative to the distribution of consumer products occupied by consumers, it is Trivial. In fact, Cartier’s most important form of communication, or through the tour and for VIP customers held a variety of new releases and other activities to carry out.

In May 2004, Cartier held the “Cartier Art Exhibition” at the Shanghai Museum. The exhibition includes Cartier’s treasures designed by the Duchess of Windsor, including her favorite sapphire-style brooch in legendary historical figures in the 1930s and 1960s, and in 1928 the largest diamond in the history of global jewelry created by Indian patriarch Patiala Necklace, as well as the British King George V ordered the top of the crown and so on. In the same year, Cartier’s parent company Richemont held a “Watch Wonder” exhibition at Beijing Temple. In September 2009, Cartier held the ” Cartier love ring replica Art Exhibition” at the Palace Hall in Beijing Palace Museum, which came to China again following the 2004 exhibition in Shanghai.

Cartier in China’s many exhibitions, it is worth mentioning that the end of January 2007 the end of lasted more than three months of Cartier “Tank prominent family” watch tour exhibition, which is Cartier so far in China, the largest time Tour. The roving exhibition through the eighteen cities, including not only first-tier cities, but also includes Dalian, Wenzhou, Anshan such a second and third tier cities.

Some people may be questioned, how could there be so many items with good watches appear in the auction market?

Economic Observer reporter to call Cartier China and its affiliated Swiss Richemont Group. On the Cartier can appreciate or depreciate the topic, they do not want to talk about. “As for the price of the auction house, you should ask them.” Cartier Beijing public relations officer Li Bo Yu said.

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Some people may be questioned, how could there be so many items with good watches appear in the auction market? In the “cousin”, “table tert” era, even if the auction house needs to protect the privacy of buyers and sellers, the outside world is not difficult to infer some of the source of the auction. From the news reports can also be seen, Cartier so well-known and representative of the watch brand almost become the flagship product of the corruption market. Cartier love bracelet replica, general manager of Beijing Imperial Art Exchange Center, said in an interview: “Many companies and individuals in order to get through the relationship to buy high-level watches as gifts, such transactions are now more and more, accounting for about 1/3 of the entire market. We can not only in the auction site to see a lot of gift sellers, privately encountered more entrusted. “In this regard, Cartier because of its both noble and popular brand image is particularly prominent, called the king of the second table market, whether it is Two watch the number of market delivery, or the auction price and the original price between the huge spread, are highlighted in the other watches.

It should be noted that they do not look like second-hand goods, most of them are more than Jiucheng new, not only with the original table box and certificate, and even most of the watch models have not torn off the plastic. In this regard, Huang Minghui said that now collected many modern watches, the product phase is very new, some even new, but based on the auction is the premise of the secondary market, even if the new, can only be said that Jiucheng new. “In fact, most of the original is not moving the new table.” I wish the rain to try to wear the Tank and Baignoire series, not only will not be like in the store, try not to buy after the clerk will be blind – Try to go back after all need to go back. She was more fortunate that he had no impulse to go to the store to buy the table.

Finally, I wish the rain to 56,000 yuan price to buy a piece of Cartier store price of 245,000 yuan Cartier Roadster series, 18K white gold dial, set with 37 gems. Heartily kind of rain excitement has been lamented, “like the shop to the physical store to empty the same, if everyone is no longer confused by Cartier’s advertising, know the secret of the watch, know the auction house Of the discount, who will go to Cartier store to buy a table?

In fact, not just Cartier, in the auction house can also see a lot of other brands of watches. The common thing between them is that the vast majority of watches, as long as the non-antique series, almost all such a huge devaluation phenomenon. “Watch the watch appreciation, this is an empty talk. No matter what the watch brand, as long as the modern watch, because the stock is huge, do not have the appreciation may be.” Watch collector Chen Yang said.

As the parents say “wolf” story, for the children planted honest seeds, and now businesses are willing to use the story to spread their claims, the brand’s roots are rooted in the hearts of consumers. Story easy to remember, easy to spread, the story close to human nature, more to give the Cartier love ring replica product emotional and vitality. In this product a high degree of homogenization of the era, the story is to establish a brand personality weapon.

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A world famous luxury brand known as the emperor’s jeweler and jeweler’s emperor, has been weaving his story for more than 160 years and has spread it in various ways. So, if some people think that more than 160 years, Cartier are operating jewelry, watches and other luxury goods, it is wrong, because in addition to these, more importantly, Cartier has also been operating their own stories.

Dig the story

Since its inception in 1847, Cartier has been with the world’s royal nobility and celebrities maintained a closely related contact and close contacts. For ordinary people, the royal family and celebrities of the life of the mysterious, it is desirable. So, Cartier every customer has become its free spokesperson, which is Cartier brand story is an important source.

No matter what channel you know Cartier, will hear such a story: December 1936, to succeed less than a year of the British King Edward VIII to divorce twice and the United States civilians woman Mrs. Simpson married, decided to abdicate. Edward VIII’s brother George VI after the throne, awarded him the title of Duke of Windsor. In order to express love, the Duke of Windsor instructed Cartier to design four jewelry for the Duchess of Windsor, namely “cheetah” brooch, “BIB” necklace, “tiger” long-handled glasses and “duck head” brooch.

Because of its beautiful, moving story, and “Cartier first animal modeling jewelry” status, “cheetah” brooch has almost become Cartier’s iconic products, and thus let Cartier’s “cheetah” series of products much later Love. From www.ourlovestores.com